5 Reasons You Should Build First Party Ordering Before Delivery Apps

If you are opening a restaurant or coffee shop soon, hear this before you list yourself on delivery apps. Starting your brand on a delivery marketplace is a fast way to lose control of your pricing, margins, and customer relationship. Most owners do not realize they are renting their customers, not owning them.

In this video, I walk through the top five reasons you should not launch your brand on delivery apps first. From margin pressure to loyalty ownership, I explain why first party ordering needs to be your foundation. Delivery apps can come later, but they should not be the starting point.

If you want to build your first party ordering system the same way top brands do, Per Diem gives you clean web ordering, a branded app, loyalty tools, and full Square integration without extra setup.